McDonald’s, the master of capitalism and changing to fit local nuance, is taking a surprising route in marketing it’s new “Big Tasty” in France. Not content to use the French commercial standard of “mime eats an imaginary sandwich, cries, stares unblinking at camera for 2 minutes straight, then is shot by a masked man with […]

Let’s agree on one thing: as a basic rule, Americans love fast food. I know some of you out there, the light-weights, are saying to yourselves, “but, but, I only eat organically grown soybeans!” You aren’t American. Yes, you were born in America, but you are not American. You have somehow tricked yourself into thinking […]