If you’ve watched any amount of television with a target demographic between the ages of 18 and 35, then you’ve most likely seen commercials for 5 Hour Energy. Presented more like an energy drink swift-boat campaign, the commercial lambastes other energy drinks for having too much sugar, caffeine, and ultimately cumulating in a “debilitating crash.” […]

Coming from the makers of Cocaine, Brawndo is an energy drink made in promotion of a movie that, even when compared against the movie’s release on DVD, is about a year and a half too late. See, usually beverage tie-ins are created in anticipation of another product’s release, like how Mountain Dew created Game Fuel […]

Cross-post warning: This story also appears on our Gamefilter website. You can read more beverage reviews here.
If there are two worlds that have been set on a collision course, it is certainly the worlds of highly caffeinated energy drinks and videogaming. Remember those youthful nights spent trying to fight both Bowser and one’s own eyelids […]

I’m not sure if the makers of Cocaine had intended for this pun to be used in every review, but I feel it necessary: I’d rather snort Mötley Crüe-at-their-peak levels of actual cocaine than ever have to drink this stuff again. Cocaine, an energy drink which purports to being “the legal alternative,” is quite easily, […]

Coolah Energy, with its total co-opting of Australian culture, is a drink that arrives about 20 years too late. If it had been released in the 80s, can you imagine how well it would have performed? You could of had such Australian luminaries as Paul Hogan and Yahoo Serious drinking it by the liter […]

Max Velocity is an energy drink produced by the Albertsons chain of grocery stores based out of Boise, Idaho. The fact that this is made by a company in Idaho is easily the most interesting thing about the drink. Seriously. Max Velocity is just unremarkable; it hits just enough notes to not offend, but […]

So begins a deluge of filler content on the Provocateur at Large website, as we begin the first of so many god-damned soda reviews. On tap for today? Inca Kola, the most popular soft drink in Peru.

Inca Kola’s tag line is “the golden kola,” which is remarkable for being a rare, objective piece of marketing. […]